GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Snow Joe generated nearly all of its revenue through Amazon, which accounted for 97.9% of its revenue share between January and May 2026, with Lowe's capturing just 1.1%. The brand's average product price during this period stood at $64.32, reflecting a modest 2.1% overall decrease in average pricing. Snow Joe experienced a significant revenue decline of 86.2% over the tracked timeseries period from March to May 2026, signaling strong seasonality in demand. Product prices on Amazon ranged widely, from budget-friendly ice melt bags at around $42.80 to cordless snow blowers priced above $380, showcasing a diverse portfolio across price tiers. This heavy concentration on a single retail channel presents both a strength in marketplace optimization and a potential vulnerability for the brand's long-term growth strategy.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 86% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Snow Joe on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Snow Joe.
BY REVIEW COUNT
Across 331K ratings on 2 channels, Snow Joe averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 331K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$62.61
Price
$39K
Revenue
$1,160.24
Price
$19K
Revenue
$399.00
Price
$17K
Revenue
$32.97
Price
$12K
Revenue
$26.97
Price
$12K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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