GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to May 2026, Apple maintained a strong retail presence across Amazon, Best Buy, and Newegg, with an average product price of $184.60. Amazon dominated Apple's revenue share at 73.2%, followed by Best Buy at 20.0% and Newegg at 6.8%, highlighting Amazon's role as the primary sales channel for the brand. Over the March to May 2026 period, Apple experienced an overall revenue decline of 8.3%, signaling a potential slowdown in consumer demand. Despite this revenue dip, Apple's average selling price showed resilience, increasing 0.2% over the same period, suggesting the brand has maintained its pricing power. Best Buy's top Apple products skewed toward premium devices like the MacBook Pro M4 Pro at $1,883.88, while Amazon and Newegg leaned heavily into renewed and refurbished iPhones and iPads at more accessible price points.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Apple on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Apple.
BY REVENUE
Apple sells 77% online and 23% offline. Online runs through 2 channels; offline through 1. Online share has moved from 19% in Jan to 86% in May.
Online
77%
23%
Offline
Online channels
77%
Offline channels
23%
BY REVIEW COUNT
Across 29M ratings on 3 channels, Apple averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 29M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,883.88
Price
$3.72M
Revenue
$957.41
Price
$2.22M
Revenue
$976.17
Price
$2.19M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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