GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Best Buy, and Newegg from January to March 2026, Apple maintained a strong retail presence with an average product price of $227.46. Amazon dominated as Apple's primary retail channel, capturing 73.7% of total revenue share, followed by Best Buy at 25.1% and Newegg at just 1.2%. Notably, Apple's revenue declined 38.2% over the tracked period, signaling a significant downward trend in quarterly sales performance. Average pricing also saw downward pressure, decreasing 17.0% across the quarter, suggesting increased promotional activity or a shift toward lower-priced product sales. These trends point to a transitional quarter for Apple across its key retail partners, making it a critical period to watch for competitive positioning shifts.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 38% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 17% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Apple on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Apple.
BY REVENUE
$948.56
Price
$3.01M
Revenue
$921.04
Price
$2.85M
Revenue
$908.97
Price
$2.63M
Revenue
$1,909.75
Price
$2.56M
Revenue
