GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon and Best Buy for January 2026, Apple demonstrated strong momentum with overall revenue growing 78.3% since November 2025, despite an 8.0% month-over-month dip from December 2025 likely reflecting the post-holiday cooldown. Amazon dominated as Apple's primary sales channel, capturing 74.2% of revenue share, while Best Buy accounted for 25.7%, with Best Buy commanding a notably higher average product price of $240.59 compared to Amazon's $190.05. At Best Buy, MacBooks were the clear revenue driver, representing 55.4% of the brand's category mix, led by the MacBook Air 13-inch M4 models which collectively held over 30% of Best Buy's Apple revenue share. On Amazon, Cell Phones led at 47.9% of category revenue, with renewed iPhone models—particularly the iPhone 14 and iPhone 16 Pro Max—ranking as the platform's top-selling Apple products, underscoring the strength of the refurbished smartphone market.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 78% from Nov to Jan.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 32% from Nov to Jan.
REVENUE SHARE
Revenue distribution across product categories for Apple on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Apple.
BY REVENUE
$860.52
Price
$6.9M
Revenue
$839.76
Price
$4.59M
Revenue
$1,048.09
Price
$2.53M
Revenue
