GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence for Q1 2026 (January–March), Bullet Tools generated the vast majority of its revenue through Home Depot, which accounted for 86.4% of total sales, while Lowe's captured the remaining 13.6%. The brand's average product price during this period stood at $106.23, reflecting a notable 34.4% decrease in average pricing over the quarter. Revenue experienced a significant 25.7% decline across the same timeframe, suggesting shifting demand or promotional activity impacting sell-through performance. These trends indicate that Bullet Tools faces pricing pressure and softening revenue momentum heading into Q2 2026. Retailers and competitors should monitor whether this downward trajectory stabilizes or continues through the next quarter.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 26% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 34% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Bullet Tools on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Bullet Tools.