GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Bullet Tools generated the majority of its revenue through homedepot.com, which accounted for 83.2% of total revenue share between January and May 2026, with lowes.com capturing the remaining 16.8%. The brand's average product price during this period stood at $87.19, reflecting a competitive positioning within its category. Notably, Bullet Tools experienced a 24.5% decrease in average price over the March to May 2026 timeframe, suggesting aggressive promotional activity or shifting product mix. Revenue also saw a modest decline of 1.4% over the same three-month window, indicating relatively stable demand despite the pricing adjustments. These trends highlight Bullet Tools' heavy reliance on Home Depot as its primary retail channel while navigating a period of notable price compression.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 25% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Bullet Tools on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Bullet Tools.
BY REVENUE
Bullet Tools sells 83% online and 17% offline. Online runs through 1 channel; offline through 1.
Online
83%
17%
Offline
Online channels
83%
Offline channels
17%
BY REVIEW COUNT
Across 2.3K ratings on 2 channels, Bullet Tools averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 2.3K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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