GRIPS CUSTOMERS & RESEARCH PARTNERS
Bullet Tools, owned by Marshalltown Company, a private American manufacturer, generated an average product price of $61.74 across in-store channels tracked by Grips Intelligence from January through August 2026. The brand's revenue grew 3.9% over the overall data period, with particularly strong momentum in the most recent month showing 20.2% growth compared to the prior month. Home Depot dominated channel distribution with 75% of revenue share, while Lowe's accounted for the remaining 25%, according to Grips Intelligence data. Average pricing increased 8.4% in the final tracked month to $62.20, demonstrating pricing power despite a marginal 0.2% decline across the full period.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Bullet Tools on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Bullet Tools.
BY REVENUE
Bullet Tools sells 76% online and 24% offline. Online runs through 1 channel; offline through 1.
Online
76%
24%
Offline
Online channels
76%
Offline channels
24%
BY REVIEW COUNT
Across 2.43K ratings on 2 channels, Bullet Tools averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 2.43K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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