Home/Insights/Brands/SouthwireProduct Intelligence - 2026 YTD USA

Southwire

4M+

Products Sold, Jan to Aug 2026

5,300+

# Offline Stores

$27.90

Avg. Price

4.7

Avg. Rating

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Southwire Market Overview

According to Grips Intelligence's in-store data analysis (January–August 2026), Southwire demonstrates strong retail penetration with Home Depot commanding 48.5% of revenue share, followed by Lowe's at 34.9%, indicating dominant positioning in major hardware channels. The brand maintains an average product price of $52.92 across tracked retailers, though pricing declined 6.2% over the analysis period. Overall revenue contracted 4.8% year-over-year, though momentum improved slightly with 1.7% growth in the most recent month tracked. Southwire's portfolio spans diverse product categories across all five major in-store and online retail partners, with price points ranging from under $20 to over $690 depending on product specifications and package sizes.

Revenue Share by Channel
Data covers Lowe's, Ace Hardware, Menards, Amazon

Southwire's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 5% from Jun to Aug.

Monthly revenue

Indexed values, 0-100

Southwire's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 6% from Jun to Aug.

Average price

Absolute values in $

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Southwire's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Southwire on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Southwire's channels

REVENUE SHARE

Revenue distribution across tracked channels for Southwire.

Channels by revenue share

Distribution in %

Southwire's customer ratings

BY REVIEW COUNT

Across 1.3M ratings on 4 channels, Southwire averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.7

/ 5

From 1.3M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for Southwire

BY REVENUE

Lowe's
Lowe's
#1Southwire 250-ft 12 / 2 / Romex SIMpull Solid Indoor CU NM-B Individual pack ( By-the-roll )

$177.14

Price

$10M

Revenue

#2Southwire 250-ft 14 / 2 / Romex Romex Solid Indoor CU NM-B Individual pack ( By-the-roll )

$123.07

Price

$6.7M

Revenue

#3Southwire 1000-ft 12 / 2 / Romex SIMpull Solid Indoor CU NM-B Individual pack ( By-the-roll )

$596.26

Price

$3.54M

Revenue

#4Southwire Armorlite 250-ft 12 / 2 Solid Aluminum MC Cable (Metal Clad)

$259.00

Price

$2.5M

Revenue

#5Southwire 1000-ft 14 / 2 / Romex SIMpull Solid Indoor CU NM-B Individual pack ( By-the-roll )

$410.64

Price

$1.96M

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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