GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across five major retailers, Southwire generates over half of its revenue through Home Depot, which accounts for 51.7% of its total revenue share. Lowe's follows as the second-largest channel at 30.0%, while Ace Hardware captures a notable 11.8%, making these three retailers responsible for over 93% of Southwire's tracked sales. The brand's average product price sits at $59.70, though individual SKUs range widely, with some bulk wire products at Home Depot exceeding $690. Amazon and Menards represent smaller but still relevant channels, contributing 3.6% and 2.8% of revenue share respectively, signaling that Southwire's distribution strength remains firmly rooted in traditional home improvement retail.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 84% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 80% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Southwire on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Southwire.
BY REVENUE
Southwire sells 56% online and 44% offline. Online runs through 2 channels; offline through 3. Online share has moved from 0% in Jan to 7% in May.
Online
56%
44%
Offline
Online channels
56%
Offline channels
44%
BY REVIEW COUNT
Across 1.41M ratings on 5 channels, Southwire averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 1.41M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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