GRIPS CUSTOMERS & RESEARCH PARTNERS
RACO, owned by Hubbell Incorporated (NYSE: HUBB), demonstrated strong in-store performance across major retail channels from January through August 2026, according to data from Grips Intelligence. The brand achieved 14.6% overall revenue growth during the period, with Menards.com commanding a dominant 89.3% revenue share, while Amazon and Lowe's contributed 9.1% and 1.2% respectively. Average product pricing increased 7.2% over the period, reaching $2.95 by the final tracked month, reflecting strategic price optimization across the portfolio. RACO's pricing strategy varies significantly by channel, with Amazon and Lowe's featuring premium-positioned products averaging $21–$61, while Menards maintained competitive entry-level pricing under $6 to drive volume.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 15% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for RACO on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for RACO.
BY REVENUE
RACO sells 10% online and 90% offline. Online runs through 3 channels; offline through 1.
Online
10%
90%
Offline
Online channels
10%
Offline channels
90%
BY REVIEW COUNT
Across 89K ratings on 3 channels, RACO averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 89K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$14.91
Price
$6.5K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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