GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026, RACO maintains a highly concentrated retail footprint, with Menards commanding a dominant 87.5% share of the brand's revenue across tracked retailers including Menards, Amazon, and Ace Hardware. The brand's average product price sits at a notably low $2.84, reflecting its positioning in the value segment of the market. Over the observed period, RACO experienced a significant revenue decline of 27.8%, signaling potential headwinds in demand or distribution. Meanwhile, average pricing showed a modest 6.9% upward trend, suggesting the brand may be leveraging selective price increases even as overall sales volume contracts.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 28% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for RACO on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for RACO.
BY REVENUE
RACO sells 9% online and 91% offline. Online runs through 3 channels; offline through 2. Online share has moved from 0% in Jan to 12% in May.
Online
9%
91%
Offline
Online channels
9%
Offline channels
91%
BY REVIEW COUNT
Across 96K ratings on 3 channels, RACO averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 96K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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