GRIPS CUSTOMERS & RESEARCH PARTNERS
Stansport, owned by The Outdoor Recreation Group Holdings, LLC, demonstrates significant in-store channel diversification with menards.com leading at 34.4% revenue share, followed closely by Amazon at 33.0%, according to data from Grips Intelligence covering January through August 2026. Average product pricing increased dramatically by 68.2% over the analysis period, though overall revenue declined 7.3% during the same timeframe. The brand maintains balanced exposure across major retail partners including Home Depot (19.3%) and Lowe's (13.3%), reducing dependence on any single offline distribution channel. Despite the broader revenue headwinds, Stansport's multi-retailer strategy positions it across premium and value-oriented product tiers in the outdoor recreation market.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 68% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Stansport on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Stansport.
BY REVENUE
Stansport sells 66% online and 34% offline. Online runs through 3 channels; offline through 1.
Online
66%
34%
Offline
Online channels
66%
Offline channels
34%
BY REVIEW COUNT
Across 292K ratings on 4 channels, Stansport averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 292K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$51.82
Price
$139K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
