GRIPS CUSTOMERS & RESEARCH PARTNERS
Star Brite, owned by Recochem, demonstrates heavily concentrated in-store and online sales with Amazon commanding 90.8% of revenue share during the January-August 2026 period, according to Grips Intelligence data. The brand maintains an average product price of $25.06 across its portfolio, though prices declined 4.2% in the most recent tracked month. Revenue experienced a notable 3.1% decline over the overall period, with performance pressured by a 17.3% drop in the final month measured. Distribution remains limited to three major channels—Amazon, Ace Hardware, and Lowe's—with the latter two representing only 8.1% of combined revenue share.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Star Brite on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Star Brite.
BY REVENUE
Star Brite sells 94% online and 6% offline. Online runs through 2 channels; offline through 3. Online share has moved from 32% in Apr to 95% in Aug.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 1.4M ratings on 3 channels, Star Brite averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 1.4M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$62.59
Price
$389K
Revenue
$35.35
Price
$349K
Revenue
$16.47
Price
$264K
Revenue
$34.52
Price
$168K
Revenue
$28.59
Price
$138K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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