GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Ford recorded an average product price of $38.38 across tracked retailers during Q1 2026 (January 1 to March 31, 2026). Amazon dominated Ford's retail distribution, commanding a 93.9% revenue share, with Home Depot and Lowe's trailing significantly at 2.9% and 2.6% respectively. Over the tracked period, Ford's average price saw a 4.2% decline, suggesting competitive pricing pressure or a shift in product mix. Among Ford's top-selling products on Amazon, the MOTORCRAFT Engine Oil at $34.64 and the FG2300iS Silent Series Inverter Generator at $399.99 highlighted the brand's diverse price range. Despite a notable 15.4% month-over-month revenue surge in the most recent month, Ford's overall quarterly revenue dipped 3.6%, indicating fluctuating consumer demand across the period.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 4% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 4% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Ford on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Ford.
BY REVENUE
$44.09
Price
$121K
Revenue
$30.64
Price
$105K
Revenue
