Home/Insights/Brands/FordProduct Intelligence - 2026 YTD USA

Ford

100K+

Products Sold, Jan to May 2026

350+

# Offline Stores

$62.49

Avg. Price

4.7

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

Ford Market Overview

According to in-store data from Grips Intelligence, Ford generated 97.3% of its revenue share through Amazon between January and May 2026, with Lowe's and Home Depot accounting for the remaining share. The brand's average product price stood at $73.46 across all tracked retailers during this period. Ford experienced notable momentum, with overall revenue growing 20.6% over the tracked timeframe. Average prices also trended upward, increasing 7.6% overall, signaling strong demand and potential pricing power. These insights, drawn from data covering Amazon, Lowe's, and Home Depot, highlight Ford's dominant positioning on Amazon as its primary sales channel.

Revenue Share by Channel

1

Amazon

96%

2

Lowe's

2%

3

Home Depot

2%

Data covers Amazon, Lowe's, Home Depot

Ford's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 21% from Mar to May.

Monthly revenue

Indexed values, 0-100

Ford's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 8% from Mar to May.

Average price

Absolute values in $

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Ford's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Ford on Amazon.

Amazon

Categories by revenue share

Distribution in %

Ford's channels

REVENUE SHARE

Revenue distribution across tracked channels for Ford.

Channels by revenue share

Distribution in %

Ford's customer ratings

BY REVIEW COUNT

Across 830K ratings on 3 channels, Ford averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.7

/ 5

From 830K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Ford

BY REVENUE

Amazon

#124V Ride on Toys for Big Kids, Licensed Ford Bronco Raptor 2 Seater Ride on Cars with Remote Control, Ride on Truck w/ 4-Wheeler Suspension, 3 Speeds, Led Lights, Bluetooth (24V, Pink)

$369.98

Price

$905K

Revenue

#224V Ride on Toys for Big Kids, Licensed Ford Bronco Raptor Electric Car 2 Seater with Remote Control, Kids Ride on Cars w/ 2-Seater, 4.3 Mph Max Speed, Soft Start Function (24V, Black)

$369.98

Price

$324K

Revenue

#3Ford MOTORCRAFT - Oil - Engine (XO5W205Q3SP)

$34.30

Price

$300K

Revenue

#4Licensed Ford F-150 Raptor 2 Seater Ride on Car for Kids, 24 Volt Ride on Toys for Boys w/Remote Control, Kids Electric Car w/LED Lights, Bluetooth, Truck Bed Storage, Soft Start (Blue)

$387.21

Price

$248K

Revenue

#524V Ride on Toys for Big Kids, Licensed Ford F-150 Raptor 2 Seater Kids Ride on Car w/Remote Control, Toddler Electric Car w/LED Lights, Bluetooth, Truck Bed Storage, Soft Start (Black)

$368.22

Price

$229K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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