Stealth Cam, a division of GSM Outdoors, demonstrates strong in-store and online performance across the tracked period of January to August 2026, according to data from Grips Intelligence. The brand achieved remarkable year-over-year growth of 76.6%, with revenue climbing 40.6% in the final month of the analysis window. Amazon dominates Stealth Cam's channel distribution with an commanding 82.2% revenue share, followed distantly by Menards.com at 11.6% and Newegg at 5.3%. Average product pricing remained stable at $58.11, with the brand's premium offerings like the Revolver Pro 2.0 cellular camera commanding prices above $97, while accessories and mounting solutions anchor the lower end of the portfolio. The brand's pricing strategy showed modest growth of 5.3% month-over-month in the final tracking period, suggesting effective premium positioning alongside core offerings.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 77% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Stealth Cam on Menards.
REVENUE SHARE
Revenue distribution across tracked channels for Stealth Cam.
BY REVENUE
Stealth Cam sells 88% online and 12% offline. Online runs through 2 channels; offline through 1. Online share has moved from 32% in Apr to 89% in Aug.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 40K ratings on 3 channels, Stealth Cam averages 4.2★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.2
/ 5
From 40K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$98.03
Price
$112K
Revenue
$61.73
Price
$97K
Revenue
$29.17
Price
$60K
Revenue
$50.52
Price
$58K
Revenue
$103.28
Price
$56K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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