Step2

Step2 Market Overview

According to in-store data from Grips Intelligence for Q1 2026 (January–March), Step2 generated the majority of its revenue through Amazon, which accounted for 77.7% of total sales across the three tracked retailers—Amazon, Home Depot, and Lowe's. Home Depot followed as the second-largest channel with an 18.4% revenue share, while Lowe's captured just 3.8%. The brand's average product price during this period stood at $115.23, reflecting a 7.4% overall decrease in average pricing over the quarter. Despite a 17.5% month-over-month revenue uptick in the most recent month, Step2 experienced a significant 43.9% revenue decline over the full period. These trends suggest that while Step2 maintains a dominant presence on Amazon, pricing pressures and revenue volatility remain key factors to watch heading into Q2 2026.