GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Step2 generated the vast majority of its revenue through Amazon, which accounted for 90.1% of total revenue share from January to May 2026, followed by homedepot.com at 8.4% and lowes.com at 1.5%. The brand's average product price stood at $117.57 across all tracked retailers during this period. Notably, Step2 experienced strong momentum with revenue growing 70.9% over the March to May 2026 timeframe. Average pricing also trended upward, rising 5.8% over the same period, signaling either a shift toward higher-priced items or strategic price increases. Step2's heavy reliance on Amazon as its dominant sales channel highlights the platform's critical role in the brand's overall retail strategy.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 71% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Step2 on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Step2.
BY REVIEW COUNT
Across 1.39M ratings on 3 channels, Step2 averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 1.39M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,479.44
Price
$155K
Revenue
$667.13
Price
$141K
Revenue
$247.41
Price
$112K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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