GRIPS CUSTOMERS & RESEARCH PARTNERS
STRONG-PATCH, owned by privately held Traverse Group, Inc., demonstrates strong in-store performance across major home improvement retailers, with data from January through August 2026 showing revenue concentrated between Home Depot (54.2% share) and Menards (44.9% share), according to Grips Intelligence. The brand experienced significant momentum during the tracked period, with revenue surging 527.3% in the most recent month alone. Average product pricing has declined substantially by 62.9% over the overall period, now sitting at $8.46, suggesting an aggressive pricing strategy to drive volume. This pricing adjustment correlates with accelerating sales velocity, indicating that STRONG-PATCH is successfully leveraging lower price points to capture greater market share within the home improvement channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2612% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 63% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for STRONG-PATCH on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for STRONG-PATCH.
BY REVENUE
STRONG-PATCH sells 55% online and 45% offline. Online runs through 2 channels; offline through 1. Online share has moved from 100% in Apr to 5% in Aug.
Online
55%
45%
Offline
Online channels
55%
Offline channels
45%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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