GRIPS CUSTOMERS & RESEARCH PARTNERS
Sunbeam, owned by Newell Brands (NASDAQ: NWL), shows significant performance challenges during the January–August 2026 period, with in-store revenue declining 40.2% overall and average prices falling 39.1% since the beginning of the tracked timeframe. The brand maintains heavy dependence on Amazon, which captures 80.9% of revenue share, with homedepot.com and lowes.com accounting for 12.7% and 5.6% respectively. Recent monthly trends underscore ongoing pressure, with revenue dropping 13.1% and average prices declining 6.0% in the most recent period tracked by Grips Intelligence. Despite the decline, the brand maintains a diverse product portfolio with average pricing around $50.75, though individual products range from approximately $30 to $91.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 40% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 39% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Sunbeam on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Sunbeam.
BY REVIEW COUNT
Across 805K ratings on 3 channels, Sunbeam averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 805K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$38.16
Price
$164K
Revenue
$29.99
Price
$112K
Revenue
$94.18
Price
$100K
Revenue
$59.87
Price
$78K
Revenue
$91.56
Price
$43K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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