GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Wrangler recorded an average product price of $32.22 across four tracked retailers — Amazon, Home Depot, Menards, and Lowe's — during Q1 2026 (January 1 to March 31, 2026). Amazon dominated Wrangler's revenue share at 59.9%, making it by far the brand's largest retail channel, followed by Home Depot at 19.7% and Menards at 13.8%. The brand experienced a notable revenue decline of 29.7% over the tracked period, signaling potential headwinds in consumer demand or shifting competitive dynamics. Average pricing also trended downward, falling 14.6% over the quarter, which may suggest increased promotional activity or a shift toward lower-priced product categories. These trends indicate that Wrangler faces pricing pressure and softening sales momentum heading into the second quarter of 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 30% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 15% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Wrangler on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Wrangler.
BY REVENUE
