GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Wrangler maintained an average product price of $35.24 across tracked retailers from January to May 2026. Amazon dominated Wrangler's revenue distribution, commanding an overwhelming 87.6% share, followed by Menards at 9.2% and Home Depot at just 2.4%. However, the brand faced notable headwinds during this period, with overall revenue declining 13.1% and average pricing dropping 5.8% month-over-month, signaling potential discounting pressure. Despite these challenges, Wrangler's diversified retail presence across major platforms positions it to capture demand across multiple consumer segments. These trends suggest the brand may be prioritizing volume-driven strategies over premium pricing in the near term.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Wrangler on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Wrangler.
BY REVENUE
Wrangler sells 87% online and 13% offline. Online runs through 2 channels; offline through 2.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 14M ratings on 4 channels, Wrangler averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 14M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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