Wrangler

Wrangler Market Overview

Wrangler, owned by Kontoor Brands (NYSE: KTB), demonstrates a heavily concentrated in-store retail strategy with Amazon commanding 84.2% of revenue share across the tracked period from January to August 2026. The brand maintains a competitive average product price of $35.01, with pricing remaining relatively stable despite a 1.2% monthly decrease in the most recent period. While overall revenue grew 11.9% since the beginning of the tracking period, a recent 6.1% month-over-month decline suggests potential market volatility. Secondary channels including menards.com (11.8% share) and homedepot.com (3.1% share) provide diversification, with Menards focusing on workwear-oriented products that align with Wrangler's core positioning. According to Grips Intelligence data, the brand's multi-channel presence across online retailers reflects a strategic approach to capturing different customer segments within the apparel and home goods space.