GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Surface Shields generated revenue across three major retailers — Lowes, Ace Hardware, and Home Depot — between January and May 2026. Lowes dominated as the brand's primary retail channel, commanding a significant 73.5% share of total revenue, followed by Ace Hardware at 21.0% and Home Depot at just 5.6%. The brand's average product price during this period stood at $37.13, reflecting a steady 1.8% overall increase in average pricing. Despite this pricing uptick, Surface Shields experienced a notable 12.9% decline in overall revenue across the tracked period. These insights highlight shifting demand dynamics and a highly concentrated retail distribution footprint for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Surface Shields on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Surface Shields.
BY REVENUE
Surface Shields sells 8% online and 92% offline. Online runs through 2 channels; offline through 2.
Online
8%
92%
Offline
Online channels
8%
Offline channels
92%
BY REVIEW COUNT
Across 31K ratings on 3 channels, Surface Shields averages 4.1★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.1
/ 5
From 31K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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