GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Thermacell generated an average product price of $40.41 across tracked retailers between January and May 2026. Amazon dominated as the brand's leading retail channel, commanding an overwhelming 87.4% share of total revenue, with Lowes.com a distant second at 7.1%. The brand experienced remarkable growth during the tracked period, with revenue surging 288.7% overall, reflecting strong seasonal demand. Average pricing remained relatively stable, edging up 4.8% over the period while seeing a slight 1.8% month-over-month dip in the most recent month. Thermacell's top-selling products on Amazon skewed toward premium-priced rechargeable repeller refills and tick control solutions, with individual product prices reaching as high as $107.04.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 291% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Thermacell on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Thermacell.
BY REVENUE
Thermacell sells 86% online and 14% offline. Online runs through 1 channel; offline through 3. Online share has moved from 3% in Jan to 87% in May.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 3.14M ratings on 4 channels, Thermacell averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 3.14M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$60.75
Price
$1.43M
Revenue
$93.70
Price
$817K
Revenue
$54.99
Price
$585K
Revenue
$109.02
Price
$414K
Revenue
$43.33
Price
$299K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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