GRIPS CUSTOMERS & RESEARCH PARTNERS
Timberline, manufactured by GAF Materials Corporation, a division of Standard Industries, shows concentrated in-store distribution across major retailers based on Grips Intelligence data from January through August 2026. Lowes.com dominates the channel mix with 60.3% of revenue share, followed by Ace Hardware at 36.3%, while Home Depot represents just 3.4% of sales. The brand experienced significant headwinds over the tracking period, with overall revenue declining 46.1% since the beginning of the year, though average product pricing increased 10.6% during the same timeframe. Most recent data from the final quarter shows a sharp 25.2% month-over-month revenue drop, indicating continued momentum challenges. Despite pricing increases of 5.1% in the latest period, Timberline faces pressure in maintaining volume across its retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 46% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Timberline on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Timberline.
BY REVIEW COUNT
Across 93K ratings on 3 channels, Timberline averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 93K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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