GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Toshiba generated an overwhelming 93.9% of its revenue share through Amazon between January and May 2026, with Best Buy and Lowes.com capturing just 4.5% and 1.0% respectively. During this period, the brand's average product price stood at $161.66, reflecting a notable 9.1% increase in average price over the tracked timeframe. Despite this upward pricing trend, Toshiba experienced a 6.0% decline in overall revenue, suggesting that higher prices may be impacting purchase volume. The brand's top-selling products on Amazon ranged from $113.86 to $223.99, indicating a diverse price spread across its product lineup. Toshiba's heavy reliance on a single retail channel presents both a concentrated strength and a potential vulnerability in its market strategy.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Toshiba on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Toshiba.
BY REVENUE
Toshiba sells 93% online and 7% offline. Online runs through 1 channel; offline through 2.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 2.15M ratings on 3 channels, Toshiba averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 2.15M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$147.84
Price
$4.42M
Revenue
$148.99
Price
$3.36M
Revenue
$113.86
Price
$1.93M
Revenue
$223.99
Price
$1.71M
Revenue
$113.57
Price
$769K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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