Toshiba

Toshiba Market Overview

According to in-store data from Grips Intelligence, Toshiba generated an average product price of $160.72 across tracked retailers between January and March 2026. Amazon dominated Toshiba's retail distribution, accounting for a commanding 95.8% of total revenue share, with Best Buy trailing significantly at just 3.2%. During the Q1 2026 period, Toshiba experienced a notable revenue decline of 34.7%, alongside a 5.3% decrease in average product pricing. The brand's top-selling products on Amazon were concentrated in the sub-$250 price range, with its countertop microwave ovens and smart TVs leading the product mix. These trends suggest Toshiba is facing pricing pressure across its key retail channels heading into the second quarter of 2026.