GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Toter generated the majority of its revenue at Lowes.com, commanding a dominant 53.6% revenue share across tracked retailers from January to May 2026, followed by HomeDepot.com at 21.3% and AceHardware.com at 18.0%. The brand's average product price stood at $90.79, with pricing trending upward by 4.4% over the observed period. Notably, Toter's revenue grew an impressive 25.6% during the March to May 2026 timeframe, signaling strong consumer demand. Amazon accounted for just 7.1% of Toter's revenue share, suggesting the brand's sales remain heavily concentrated within home improvement retailers. This data, sourced from Grips Intelligence, covers performance across four major retailers during the first five months of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 31% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Toter on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Toter.
BY REVENUE
Toter sells 30% online and 70% offline. Online runs through 3 channels; offline through 2.
Online
30%
70%
Offline
Online channels
30%
Offline channels
70%
BY REVIEW COUNT
Across 360K ratings on 4 channels, Toter averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 360K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$131.80
Price
$119K
Revenue
$181.61
Price
$79K
Revenue
$184.61
Price
$53K
Revenue
$78.44
Price
$45K
Revenue
$169.00
Price
$41K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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