GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Ace Hardware, Home Depot, and Lowe's, OdoBan demonstrates a heavily concentrated retail footprint, with Amazon commanding 83.3% of the brand's total revenue share. The brand's average product price sits at $16.50, though pricing has trended downward with an 8.0% decrease over the tracked period. Despite this price compression, OdoBan has achieved solid topline momentum, with overall revenue growing 6.3% during the analysis window. Ace Hardware holds the second-largest share at 8.2%, followed by Home Depot at 5.4% and Lowe's at 3.1%, indicating limited but notable diversification beyond Amazon. This retailer distribution suggests significant opportunity for OdoBan to expand its presence across home improvement channels where it currently maintains a smaller footprint.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for OdoBan on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for OdoBan.
BY REVENUE
OdoBan sells 90% online and 10% offline. Online runs through 3 channels; offline through 1. Online share has moved from 41% in Jan to 92% in May.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 1.89M ratings on 4 channels, OdoBan averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 1.89M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$41.82
Price
$5.7K
Revenue
$30.57
Price
$5.1K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
