GRIPS CUSTOMERS & RESEARCH PARTNERS
Toughbuilt, owned by ToughBuilt Industries, Inc. (OTC: TBLT), demonstrates strong in-store performance across major retailers during the first eight months of 2026, according to Grips Intelligence data. Lowe's dominates the brand's revenue mix with a commanding 62.7% share, while Amazon and Menards contribute 28.5% and 8.4% respectively. The brand experienced impressive momentum with overall revenue growth of 28.8% year-to-date, though average product pricing has declined 14.0% during the same period, reflecting a strategic shift toward volume-driven sales. Product positioning centers on mid-to-premium price points, with top-performing items ranging from $150 to $280 across tool storage and support solutions.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 29% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 14% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Toughbuilt on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Toughbuilt.
BY REVENUE
Toughbuilt sells 54% online and 46% offline. Online runs through 2 channels; offline through 2. Online share has moved from 58% in Apr to 47% in Aug.
Online
54%
46%
Offline
Online channels
54%
Offline channels
46%
BY REVIEW COUNT
Across 320K ratings on 3 channels, Toughbuilt averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 320K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$279.00
Price
$222K
Revenue
$215.00
Price
$96K
Revenue
$194.13
Price
$81K
Revenue
$154.44
Price
$74K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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