According to in-store data from Grips Intelligence, National Hardware generated the majority of its revenue through Menards, which accounted for 57.9% of total revenue share between January and May 2026, followed by Lowe's at 33.6%, with Ace Hardware and Amazon combining for just 8.4%. The brand's average product price during this period stood at $4.96, reflecting its positioning in the accessible price range of the hardware market. Notably, National Hardware experienced strong momentum with an 18.3% overall revenue growth across the tracked period. Average pricing also trended upward, increasing 9.6% over the same timeframe, suggesting growing demand or a strategic shift in product mix. With nearly 92% of its revenue concentrated across just two retailers—Menards and Lowe's—National Hardware's distribution strategy is heavily weighted toward major home improvement chains.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 20% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for National Hardware on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for National Hardware.
BY REVENUE
National Hardware sells 8% online and 92% offline. Online runs through 2 channels; offline through 3. Online share has moved from 0% in Jan to 15% in May.
Online
8%
92%
Offline
Online channels
8%
Offline channels
92%
BY REVIEW COUNT
Across 349K ratings on 4 channels, National Hardware averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 349K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$7.21
Price
$28K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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