GRIPS CUSTOMERS & RESEARCH PARTNERS
National Hardware, part of the ASSA ABLOY family (Nasdaq Stockholm: ASSA B), generated in-store revenue that dropped 18.8% overall during the first eight months of 2026, according to Grips Intelligence data. The brand's retail distribution is heavily concentrated in two channels, with Menards.com commanding 50.8% of revenue share and Lowe's accounting for 43.0%, while Amazon and Ace Hardware combined represent just 6.1%. Average product pricing remained relatively stable at $5.49 across the period, though recent months showed a 4.9% decline in the latest price point. The portfolio spans specialty hardware ranging from budget-friendly gate latches under $7 to premium magnetic latches exceeding $100, indicating a diverse market positioning despite overall revenue headwinds.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for National Hardware on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for National Hardware.
BY REVENUE
National Hardware sells 22% online and 78% offline. Online runs through 2 channels; offline through 3. Online share has moved from 6% in Apr to 28% in Aug.
Online
22%
78%
Offline
Online channels
22%
Offline channels
78%
BY REVIEW COUNT
Across 332K ratings on 4 channels, National Hardware averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 332K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$7.59
Price
$28K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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