GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026, ToughTested generated revenue across four major retailers: Amazon, Menards, Lowe's, and Home Depot. Amazon led with a 39.2% revenue share, closely followed by Menards at 34.3%, while Lowe's captured 24.0% and Home Depot trailed at just 2.5%. The brand's average product price during this period stood at $33.78, reflecting a modest 0.7% overall decline in average pricing. ToughTested experienced a notable 16.2% drop in revenue over the tracked timeseries, signaling potential headwinds in consumer demand or distribution challenges. The concentration of nearly 73.5% of revenue between Amazon and Menards alone highlights a significant retailer dependency that could impact the brand's long-term growth strategy.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 16% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for ToughTested on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for ToughTested.
BY REVENUE
ToughTested sells 40% online and 60% offline. Online runs through 3 channels; offline through 2. Online share has moved from 9% in Jan to 49% in May.
Online
40%
60%
Offline
Online channels
40%
Offline channels
60%
BY REVIEW COUNT
Across 7.3K ratings on 4 channels, ToughTested averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 7.3K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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