GRIPS CUSTOMERS & RESEARCH PARTNERS
Trident, owned by Perfetti Van Melle, demonstrates a heavily concentrated in-store digital presence with Amazon commanding 94.6% of revenue share during the January–August 2026 period tracked by Grips Intelligence. The brand's average product price stands at $13.25, though pricing has declined 3.1% overall across the measurement window, reflecting competitive pressure in the category. Revenue has contracted 2.9% since the start of the tracked period, with a notable 7.4% month-over-month drop in the most recent quarter, signaling weakening demand momentum. Menards.com represents a minimal secondary channel at 4.8% revenue share, with bulk multi-packs priced significantly lower than Amazon's equivalent offerings, suggesting distinct distribution strategies across retailers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Trident on Menards.
REVENUE SHARE
Revenue distribution across tracked channels for Trident.
BY REVENUE
Trident sells 94% online and 6% offline. Online runs through 1 channel; offline through 2. Online share has moved from 3% in Apr to 95% in Aug.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 328K ratings on 2 channels, Trident averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 328K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$18.99
Price
$876K
Revenue
$20.04
Price
$661K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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