GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking Amazon and Menards from January to May 2026, Trident commands a dominant 95.5% revenue share on Amazon, making it the brand's primary retail channel by a wide margin. The brand's average product price sits at $13.57, with its top-selling multipacks on Amazon priced between $10.79 and $18.70, reflecting a premium bulk-buying strategy. Trident's overall revenue grew 11.4% over the tracked period, signaling strong and sustained consumer demand. Menards accounts for just 4.0% of tracked revenue, with significantly lower price points around $3.43 per item, suggesting a complementary convenience-driven retail presence. These insights highlight Trident's heavy reliance on Amazon as its core online-to-offline sales driver while maintaining steady growth momentum heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Trident on Menards.
REVENUE SHARE
Revenue distribution across tracked channels for Trident.
BY REVENUE
Trident sells 95% online and 5% offline. Online runs through 1 channel; offline through 2.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 369K ratings on 2 channels, Trident averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 369K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$16.61
Price
$957K
Revenue
$17.99
Price
$443K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
