GRIPS CUSTOMERS & RESEARCH PARTNERS
Heath, owned by The Hershey Company (NYSE: HSY), demonstrates a heavily concentrated in-store distribution strategy with Amazon commanding 47.2% of revenue share and menards.com capturing 42.8% during the first eight months of 2026, according to Grips Intelligence data. The brand faced headwinds during this period, with overall revenue declining 9.1% and average product pricing dropping 3.8% since the beginning of the data period. At an average product price point of $5.05, Heath maintains a competitive positioning across its primary retail channels. The third-largest channel, acehardware.com, accounts for 10.0% of revenue share, indicating limited diversification beyond the top two retailers. These dynamics suggest Heath is navigating pricing pressure and revenue challenges while relying heavily on two dominant distribution partners.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Heath on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Heath.
BY REVENUE
Heath sells 45% online and 55% offline. Online runs through 1 channel; offline through 2. Online share has moved from 0% in Apr to 55% in Aug.
Online
45%
55%
Offline
Online channels
45%
Offline channels
55%
BY REVIEW COUNT
Across 56K ratings on 3 channels, Heath averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 56K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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