Ultra Pro

Ultra Pro Market Overview

According to in-store data from Grips Intelligence, Ultra Pro generated an average product price of $15.39 across tracked retailers during Q1 2026 (January–March). Amazon dominated as the brand's primary sales channel, accounting for a commanding 93.4% of total revenue share, followed by Best Buy at 5.2% and Menards at 1.0%. Despite Amazon's overwhelming share, Best Buy carried notable premium-priced items such as the Pikachu 9-Pocket PRO-Binder for Pokémon at $32.92, suggesting a higher-end product mix at that retailer. However, Ultra Pro experienced a 17.6% revenue decline over the tracked period, signaling potential headwinds in overall brand demand. The brand's average price remained relatively stable, rising 0.7% over the quarter, indicating that pricing strategy held firm even as revenues contracted.