GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Best Buy and Amazon, Wizards of The Coast maintained an average product price of $10.50, with pricing trending upward by 32.2% over the tracked period. Best Buy dominated as the leading retail channel, capturing 75.6% of the brand's revenue share, while Amazon accounted for the remaining 24.4%. However, the brand experienced a significant revenue decline of 77.1% over the observed timeframe, signaling potential challenges in sustaining sales momentum. Despite the revenue downturn, the average price increase suggests a possible shift toward higher-value product offerings or reduced discounting. These insights highlight a critical period for Wizards of The Coast as it navigates shifting consumer demand across major retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 77% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 32% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Wizards of The Coast on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Wizards of The Coast.
BY REVENUE
Wizards of The Coast sells 17% online and 83% offline. Online runs through 1 channel; offline through 1. Online share has moved from 0% in Jan to 52% in May.
Online
17%
83%
Offline
Online channels
17%
Offline channels
83%
BY REVIEW COUNT
Across 43K ratings on 2 channels, Wizards of The Coast averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 43K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$7.99
Price
$63K
Revenue
$6.99
Price
$34K
Revenue
$34.99
Price
$29K
Revenue
$6.99
Price
$17K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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