GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Wizards of The Coast generated an average product price of $9.94 across tracked retailers between January and March 2026. Best Buy dominated the brand's retail distribution, capturing 83.5% of revenue share, while Amazon accounted for the remaining 16.5%. The brand experienced a significant revenue decline of 63.5% over the tracked period, signaling a notable downward trend in sell-through performance. Average pricing also saw downward pressure, decreasing 11.9% over the quarter, suggesting increased discounting or a shift toward lower-priced SKUs.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 64% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 12% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Wizards of The Coast on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Wizards of The Coast.
TO WIZARDS OF THE COAST
