GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across five major retailers, Umbra demonstrates an overwhelming concentration on Amazon, which accounts for 92.7% of the brand's total revenue share. The remaining revenue is distributed relatively evenly among Home Depot (2.4%), Ace Hardware (1.7%), Lowe's (1.7%), and Menards (1.6%), suggesting limited diversification across brick-and-mortar-affiliated channels. Umbra maintains an accessible average product price of $29.70, though pricing varies significantly by retailer, with Home Depot listing products at considerably higher price points compared to other channels. Despite steady pricing, the brand experienced an 18.4% revenue decline over the March to May 2026 period, signaling potential headwinds in consumer demand or competitive pressure. This heavy reliance on a single marketplace, combined with the recent downward revenue trend, highlights key strategic considerations for Umbra's multi-channel growth trajectory.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Umbra on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Umbra.
BY REVIEW COUNT
Across 5.6M ratings on 5 channels, Umbra averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 5.6M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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