GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Vaughan generated the majority of its revenue through homedepot.com, which accounted for 58.8% of total revenue share between January and March 2026, followed by Amazon at 24.8% and acehardware.com at 16.5%. The brand's average product price during this period stood at $24.84, though pricing saw a 4.2% overall decrease across the tracked quarter. Vaughan experienced a notable 23.0% revenue decline over the same period, signaling potential headwinds in consumer demand or shifting competitive dynamics. Despite the broader revenue softness, Vaughan maintained a diversified retail presence across three major home improvement and general merchandise retailers. These trends suggest that monitoring Vaughan's pricing strategy and retailer mix will be critical in the coming quarters.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 23% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 4% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Vaughan on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Vaughan.
BY REVENUE
