GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on data from Grips Intelligence covering January through August 2026, Vaughan maintains a dominant presence in in-store retail channels with Home Depot accounting for 70.8% of revenue share, followed by Amazon at 14.5% and Ace Hardware at 11.0%. The brand's average product price stands at $26.38, with pricing increasing 2.2% over the analysis period despite an overall revenue decline of 5.8%. Vaughan, backed by growth capital firm Alcuin Capital Partners, faces near-term headwinds with revenue dropping 4.2% in the most recent measured month compared to the previous period. The price increase amid declining revenue suggests a potential market repositioning or shift in product mix toward higher-value offerings.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Vaughan on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Vaughan.
BY REVENUE
Vaughan sells 89% online and 11% offline. Online runs through 3 channels; offline through 2.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 82K ratings on 4 channels, Vaughan averages 4.6★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.6
/ 5
From 82K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$155.66
Price
$42K
Revenue
$155.66
Price
$36K
Revenue
$23.47
Price
$25K
Revenue
$22.99
Price
$12K
Revenue
$37.99
Price
$9.8K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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