GRIPS CUSTOMERS & RESEARCH PARTNERS
Fiskars, a brand of Fiskars Corporation (Nasdaq Helsinki: FSKRS), demonstrates a heavily Amazon-dependent distribution model, with the online marketplace capturing 63.1% of revenue share across in-store channels tracked from January through August 2026, according to Grips Intelligence. The brand's average product price of $22.14 has experienced notable pressure, declining 13.6% over the data period, while overall revenue dropped 12.9% during the same timeframe. Amazon's dominance is followed distantly by Lowe's and Ace Hardware, each holding approximately 15% revenue share, with Home Depot and Menards representing minimal channel contributions at 1.6% and 4.6% respectively. The concentration of sales through a single retailer presents both opportunity and risk, as Amazon accounts for more revenue than the next four channels combined.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 14% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Fiskars on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Fiskars.
BY REVENUE
Fiskars sells 66% online and 34% offline. Online runs through 3 channels; offline through 3. Online share has moved from 7% in Apr to 74% in Aug.
Online
66%
34%
Offline
Online channels
66%
Offline channels
34%
BY REVIEW COUNT
Across 4.82M ratings on 5 channels, Fiskars averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 4.82M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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