GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Victor maintained an average product price of $12.98 across five major retailers during Q1 2026 (January–March). Amazon dominated Victor's revenue share at 65.0%, far outpacing the next closest retailer, Ace Hardware, at 19.3%. Lowes.com accounted for 10.6% of revenue, while Menards and Home Depot combined for under 5%. Notably, Victor's average price saw a significant 13.1% increase over the tracked period, signaling a possible shift toward higher-value product offerings. Overall, the brand's revenue grew 1.6% during this window, reflecting steady if modest momentum across its retail footprint.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 2% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 13% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Victor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Victor.
BY REVENUE
