GRIPS CUSTOMERS & RESEARCH PARTNERS
Victor, owned by JVCKenwood Corporation (TSE: 6632), demonstrated modest in-store revenue growth of 0.1% during the first eight months of 2026, according to data from Grips Intelligence. Amazon dominated the online retail channel with 56.1% of revenue share, followed by Lowe's at 19.1% and Ace Hardware at 18.7%, though the brand's average product price declined 5.1% over the period to $13.67. Notable pricing pressure emerged in the most recent tracked quarter, with average prices dropping 4.5% month-over-month despite stable overall revenue momentum. The brand's product range spans multiple price tiers across its retail partners, from budget options under $4 to premium offerings exceeding $60.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 0% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Victor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Victor.
BY REVENUE
Victor sells 59% online and 41% offline. Online runs through 3 channels; offline through 3. Online share has moved from 10% in Apr to 65% in Aug.
Online
59%
41%
Offline
Online channels
59%
Offline channels
41%
BY REVIEW COUNT
Across 1.43M ratings on 5 channels, Victor averages 4.1★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.1
/ 5
From 1.43M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$9.99
Price
$262K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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