GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Victor generated the majority of its revenue through Amazon, which accounted for 61.2% of total revenue share across five tracked retailers between January and May 2026. Ace Hardware followed as the second-largest channel at 18.2%, with Lowe's close behind at 14.9%, while Menards and Home Depot combined for just 5.1%. The brand's average product price sat at $13.74 during the period, reflecting its accessibility across major retail partners. Notably, Victor's revenue grew 21.4% over the March to May 2026 trend period, signaling strong momentum heading into the peak seasonal months. Despite this growth, average pricing saw only a modest 1.4% overall increase, suggesting volume-driven gains rather than price-led expansion.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 25% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Victor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Victor.
BY REVENUE
Victor sells 61% online and 39% offline. Online runs through 3 channels; offline through 3. Online share has moved from 11% in Jan to 59% in May.
Online
61%
39%
Offline
Online channels
61%
Offline channels
39%
BY REVIEW COUNT
Across 1.59M ratings on 5 channels, Victor averages 4.1★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.1
/ 5
From 1.59M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$9.99
Price
$146K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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