GRIPS CUSTOMERS & RESEARCH PARTNERS
Tomcat, owned by The Scotts Miracle-Gro Company (NYSE: SMG), generated average in-store product prices of $10.61 across major retail channels from January to August 2026, according to Grips Intelligence data. Amazon dominated the revenue landscape with a commanding 39.7% share, followed by Menards (21.0%) and Lowe's (20.9%), while Ace Hardware and Home Depot captured the remaining 14.4% and 4.0% respectively. The brand demonstrated solid momentum with 12.2% overall revenue growth during the tracked period, though average prices declined 7.0% year-over-year, reflecting competitive pricing pressures across retail distribution. Product offerings varied significantly by channel, with Amazon emphasizing professional-grade formulations and larger volume packs, while brick-and-mortar retailers like Menards and Home Depot focused on accessible consumer glue traps and disposable stations at lower price points.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 12% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Tomcat on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Tomcat.
BY REVENUE
Tomcat sells 48% online and 52% offline. Online runs through 3 channels; offline through 3. Online share has moved from 12% in Apr to 50% in Aug.
Online
48%
52%
Offline
Online channels
48%
Offline channels
52%
BY REVIEW COUNT
Across 1.84M ratings on 5 channels, Tomcat averages 4.2★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.2
/ 5
From 1.84M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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