GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Victrola generated an average product price of $103.21 across tracked retailers between January and March 2026. Amazon dominated Victrola's retail distribution, capturing a commanding 96.4% revenue share, while Best Buy accounted for the remaining 3.6%. The brand experienced a significant revenue decline of 68.9% over the tracked period, signaling notable headwinds in consumer demand. Victrola's average price also saw a modest 4.0% decrease during the same timeframe, suggesting potential discounting strategies or a shift toward lower-priced models. These trends point to a challenging quarter for Victrola across its key retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 69% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 4% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Victrola on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Victrola.
BY REVENUE
$156.24
Price
$1.49M
Revenue
$148.50
Price
$679K
Revenue
$57.16
Price
$587K
Revenue
$190.64
Price
$421K
Revenue
