GRIPS CUSTOMERS & RESEARCH PARTNERS
Victrola, owned by privately held Innovative Technology Electronics, LLC, demonstrates heavy Amazon dependence with 88.2% of in-store revenue share during the January-August 2026 period, according to Grips Intelligence data. The brand's average product price stands at $99.54, though prices have declined 2.0% overall since the beginning of the tracking period. Revenue has contracted significantly, dropping 19.9% year-to-date, with most recent monthly performance declining 26.6% compared to the prior month. Home Depot and Best Buy represent secondary channels at 7.2% and 4.6% revenue share respectively, leaving Victrola's growth heavily reliant on its dominant Amazon presence.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 20% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Victrola on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Victrola.
BY REVIEW COUNT
Across 3.83M ratings on 3 channels, Victrola averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 3.83M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$139.75
Price
$49K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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