GRIPS CUSTOMERS & RESEARCH PARTNERS
Vortex, a brand of Instant Pot Brands (Centre Lane Partners), demonstrates strong in-store performance with year-to-date revenue growth of 9.8% from January through August 2026, according to Grips Intelligence. Amazon dominates the channel landscape with 94.5% of revenue share, while Home Depot and Lowe's account for 3.6% and 1.7% respectively. Average product pricing increased 5.4% over the period, reaching $93.24, reflecting a strategic shift toward higher-value offerings. During the most recent three-month window, revenue accelerated 8.2% month-over-month with average prices climbing to $101.31, indicating sustained momentum across the portfolio.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 21% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Vortex on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Vortex.
BY REVIEW COUNT
Across 934K ratings on 3 channels, Vortex averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 934K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$45.90
Price
$40K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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