GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Menards, Lowe's, and Amazon, SmartStraps maintains a competitive presence with an average product price of $13.62. Menards leads as the brand's top retailer with a 48.0% revenue share, closely followed by Lowe's at 44.4%, while Amazon accounts for just 7.0% of total revenue. Over the tracked period, SmartStraps saw a modest 2.9% increase in average pricing, signaling a steady upward pricing trend. Revenue also showed positive momentum, growing 1.5% month-over-month in the most recent period. The brand's heavy reliance on Menards and Lowe's highlights a strong home improvement retail strategy, with the two retailers combining for over 92% of SmartStraps' total revenue share.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for SmartStraps on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for SmartStraps.
BY REVENUE
SmartStraps sells 5% online and 95% offline. Online runs through 3 channels; offline through 2.
Online
5%
95%
Offline
Online channels
5%
Offline channels
95%
BY REVIEW COUNT
Across 78K ratings on 3 channels, SmartStraps averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 78K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$45.59
Price
$136K
Revenue
$38.58
Price
$114K
Revenue
$51.69
Price
$93K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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