GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Wagan Tech generated revenue split almost evenly between two major retailers: Home Depot at 51.1% and Ace Hardware at 48.7%. The brand's average product price stood at $89.75 during this period, reflecting a 17.1% overall increase in average pricing. Despite the rising prices, Wagan Tech experienced a significant revenue decline of 42.4% over the tracked timeframe, suggesting that higher price points may be impacting purchase volume. The near-equal revenue distribution between Home Depot and Ace Hardware indicates a balanced retail strategy without heavy dependence on a single channel. These trends point to a brand navigating a challenging demand environment while adjusting its pricing strategy upward.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 33% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 14% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Wagan Tech on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Wagan Tech.
BY REVENUE
Wagan Tech sells 47% online and 53% offline. Online runs through 1 channel; offline through 1.
Online
47%
53%
Offline
Online channels
47%
Offline channels
53%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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