GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Wagner maintained an average product price of $65.85 across five major retailers — Amazon, Lowes.com, AceHardware.com, HomeDepot.com, and Menards.com — during the January to May 2026 period. Amazon dominated Wagner's revenue share at 47.9%, followed by Lowes.com at 37.4%, together accounting for over 85% of the brand's total revenue. Notably, the remaining three retailers — Ace Hardware, Home Depot, and Menards — each held relatively comparable shares between 4.4% and 5.7%, indicating a tight competitive landscape outside the two leading channels. Wagner's average price experienced a 7.7% decline over the tracked period, suggesting increased promotional activity or a shift toward lower-priced product sales. Overall, while Wagner demonstrates strong distribution breadth, the concentration of revenue in just two retailers highlights a potential channel dependency worth monitoring.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 0% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Wagner on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Wagner.
BY REVENUE
Wagner sells 50% online and 50% offline. Online runs through 3 channels; offline through 3. Online share has moved from 37% in Jan to 44% in May.
Online
50%
50%
Offline
Online channels
50%
Offline channels
50%
BY REVIEW COUNT
Across 908K ratings on 5 channels, Wagner averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 908K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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