Wagner, a privately held company owned by charitable foundations, demonstrates significant in-store retail concentration with Lowe's commanding 51.2% of revenue share and Amazon accounting for 34.1% across the January-August 2026 period, according to Grips Intelligence. The brand experienced a notable 5.9% overall revenue decline during the tracked timeframe, though average product pricing remained relatively stable at $65.31. Top-performing SKUs span a wide price range from budget-friendly heat guns under $35 to premium airless sprayers exceeding $400, indicating a diversified product portfolio across multiple price tiers. The remaining retail channels—Ace Hardware, Home Depot, and Menards—collectively represent less than 15% of revenue share, underscoring Wagner's heavy dependence on its two dominant offline retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Wagner on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Wagner.
BY REVENUE
Wagner sells 41% online and 59% offline. Online runs through 3 channels; offline through 3. Online share has moved from 11% in Apr to 44% in Aug.
Online
41%
59%
Offline
Online channels
41%
Offline channels
59%
BY REVIEW COUNT
Across 745K ratings on 5 channels, Wagner averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 745K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$164.09
Price
$276K
Revenue
$68.86
Price
$226K
Revenue
$25.29
Price
$223K
Revenue
$78.02
Price
$175K
Revenue
$73.59
Price
$158K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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