GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across four major retailers, Ettore generates the vast majority of its revenue through Lowe's, which accounts for a dominant 72.5% share of total brand sales. Ace Hardware follows as the second-largest channel at 13.3%, while Home Depot and Amazon trail at 9.9% and 3.8% respectively. The brand's average product price sits at $14.13, though its average price has risen 7.8% over the tracked period, signaling a notable upward pricing trend. Overall, Ettore's revenue grew 4.5% during the same window, suggesting steady demand despite the higher price points.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Ettore on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Ettore.
BY REVENUE
Ettore sells 17% online and 83% offline. Online runs through 3 channels; offline through 2.
Online
17%
83%
Offline
Online channels
17%
Offline channels
83%
BY REVIEW COUNT
Across 200K ratings on 4 channels, Ettore averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 200K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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