GRIPS CUSTOMERS & RESEARCH PARTNERS
Ettore, a family-owned business founded in 1936, demonstrates significant in-store retail presence with Lowe's commanding 78.3% of revenue share, followed by Ace Hardware at 10.7% and Home Depot at 7.9%, according to Grips Intelligence data from January through August 2026. The brand faced headwinds during the tracked period, with overall revenue declining 9.6% and average product prices dropping 3.3% since the start of the year. Despite the challenging trend, Ettore maintains a competitive average price point of $14.83 across its portfolio. The most recent month showed a slight 0.6% revenue decline, suggesting continued pressure in the offline retail channel where the brand primarily operates.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Ettore on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Ettore.
BY REVENUE
Ettore sells 21% online and 79% offline. Online runs through 3 channels; offline through 2.
Online
21%
79%
Offline
Online channels
21%
Offline channels
79%
BY REVIEW COUNT
Across 142K ratings on 4 channels, Ettore averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 142K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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