WD-40

WD-40 Market Overview

WD-40 Company (NASDAQ: WDFC) demonstrated solid in-store performance across major retail channels from January to August 2026, with Ace Hardware leading revenue share at 31.2%, followed closely by Amazon at 28.2% and Lowe's at 23.9%, according to Grips Intelligence. The brand achieved an overall revenue increase of 3.4% during the period, while average product pricing climbed 8.6% year-to-date, reaching $11.70 across channels. Multi-pack bundle offerings at higher price points emerged as a key strategy, particularly on Amazon where 2-packs, 6-packs, and 12-packs generated significant transaction values, while single units maintained competitive positioning on Lowe's and Home Depot. The slight month-over-month revenue growth of 2.0% and modest 0.6% price decrease in the most recent tracking period suggest market maturation, though the brand's diversified retail presence continues to drive consistent demand across the home improvement sector.