GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, WD-40 generated an average product price of $11.13 across five major retailers—Amazon, Ace Hardware, Menards, Lowe's, and Home Depot—during the January to May 2026 period. Amazon led WD-40's revenue share at 34.2%, closely followed by Ace Hardware at 32.9%, making these two retailers responsible for over two-thirds of the brand's total tracked revenue. Notably, WD-40 experienced strong momentum with revenue growing 35.4% over the March to May 2026 trend period, signaling increasing consumer demand. Meanwhile, the brand's average price decreased 4.9% during the same window, suggesting a strategic shift toward more accessible price points or a change in product mix. Home Depot represented just 1.9% of WD-40's revenue share, highlighting a significant gap compared to competing retailers in the brand's distribution footprint.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 41% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for WD-40 on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for WD-40.
BY REVENUE
WD-40 sells 36% online and 64% offline. Online runs through 4 channels; offline through 3.
Online
36%
64%
Offline
Online channels
36%
Offline channels
64%
BY REVIEW COUNT
Across 860K ratings on 5 channels, WD-40 averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 860K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$100.56
Price
$48K
Revenue
$24.94
Price
$32K
Revenue
$16.45
Price
$28K
Revenue
$37.68
Price
$14K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
