GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, WD-40 Specialist generated strong momentum between January and May 2026 across Amazon, Lowes.com, and HomeDepot.com, with overall revenue growing 35.5% during the tracked period. Amazon dominated the brand's retail mix, capturing an impressive 84.3% of total revenue share, far outpacing Lowes.com at 14.1% and HomeDepot.com at just 1.6%. The average product price for WD-40 Specialist sat at $10.99, though pricing saw a modest decline of 2.8% over the period. Despite softening prices, the brand's significant revenue acceleration signals growing consumer demand and expanding market presence across major home improvement and e-commerce retailers. These trends suggest WD-40 Specialist is strengthening its competitive positioning heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 36% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for WD-40 Specialist on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for WD-40 Specialist.
BY REVENUE
WD-40 Specialist sells 85% online and 15% offline. Online runs through 3 channels; offline through 1.
Online
85%
15%
Offline
Online channels
85%
Offline channels
15%
BY REVIEW COUNT
Across 820K ratings on 3 channels, WD-40 Specialist averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 820K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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