GRIPS CUSTOMERS & RESEARCH PARTNERS
Westclox, owned by private company NYL Holdings LLC, generated an average product price of $16.45 across in-store and online channels from January to August 2026, according to Grips Intelligence data. The brand's revenue declined 15.9% over the analysis period, with average prices dropping 7.5% year-over-year. Menards.com dominates the channel mix with 44.5% revenue share, followed by Ace Hardware at 26.9% and Amazon at 21.1%, while Home Depot captured just 7.3%. The steepest declines occurred in the most recent month tracked, with revenue falling 3.4% and prices decreasing 4.4% versus the prior period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Westclox on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Westclox.
BY REVENUE
Westclox sells 28% online and 72% offline. Online runs through 2 channels; offline through 2. Online share has moved from 9% in Apr to 26% in Aug.
Online
28%
72%
Offline
Online channels
28%
Offline channels
72%
BY REVIEW COUNT
Across 65K ratings on 4 channels, Westclox averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 65K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$13.99
Price
$32K
Revenue
$13.99
Price
$31K
Revenue
$12.99
Price
$17K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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