GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across major retailers including Lowe's, Amazon, Ace Hardware, and Home Depot, White Rodgers maintains a strong retail presence with a notable concentration of revenue. Lowe's leads as the dominant sales channel, capturing 49.8% of the brand's total revenue share, followed closely by Amazon at 40.3%. The brand's average product price during this period stood at $58.21, reflecting a 6.4% overall decrease in average pricing. Ace Hardware and Home Depot account for smaller but meaningful portions of revenue at 7.5% and 2.4% respectively, indicating a retail strategy heavily weighted toward two primary channels. Overall, the combined Lowe's and Amazon dominance — representing over 90% of revenue — highlights White Rodgers' concentrated distribution footprint in the current market landscape.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 35% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for White Rodgers on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for White Rodgers.
BY REVENUE
White Rodgers sells 92% online and 8% offline. Online runs through 3 channels; offline through 1. Online share has moved from 28% in Jan to 96% in May.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 32K ratings on 4 channels, White Rodgers averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 32K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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