Bora

Bora Market Overview

According to in-store data from Grips Intelligence, Bora generated over half of its revenue through Amazon (51.9%) during Q1 2026 (January–March), followed by Home Depot at 28.2%, with Lowe's and Menards combining for roughly 20% across the four tracked retailers. The brand's average product price stood at $99.62 for the quarter, though pricing trended downward with a 10.3% overall decrease during the period. Bora's top-selling items on Amazon carried significantly higher price points, with products like the Centipede 4x8 Work Stand listed near $220 and the Speedhorse XT Sawhorse Pair at approximately $189. Despite a late-quarter revenue rebound of 13.4% month-over-month, Bora's overall quarterly revenue declined by 7.8%, suggesting some volatility in consumer demand. These data points indicate that while Bora maintains a strong multi-retailer presence led by Amazon, the brand faces pricing and revenue headwinds heading into Q2 2026.