GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Bora generated over half of its revenue through Amazon (52.0%) between January and May 2026, followed by homedepot.com (23.6%), lowes.com (17.1%), and menards.com (7.1%) across the four tracked retailers. The brand's average product price stood at $93.28 during this period. Bora demonstrated positive momentum with revenue growing 3.9% over the March to May 2026 timeframe. However, average pricing saw a 3.0% decline over the same period, suggesting a shift toward more competitively priced products or increased promotional activity. With Amazon commanding the majority of Bora's revenue share, the brand's online retail strategy appears heavily concentrated on a single marketplace.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Bora on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Bora.
BY REVENUE
Bora sells 90% online and 10% offline. Online runs through 3 channels; offline through 2.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 342K ratings on 4 channels, Bora averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 342K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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