Bora

Bora Market Overview

Bora, a private company led by founder Willi Bruckbauer, demonstrated mixed in-store performance across major home improvement retailers from January to August 2026, with Amazon commanding 45.7% of revenue share followed by Home Depot (26.3%) and Lowe's (21.7%) according to Grips Intelligence data. The brand maintained an average product price of $86.17 throughout the period, though overall revenue declined 3.4% since the start of the year, with a notable 7.5% monthly drop in the most recent tracked period. Price stability remained a key characteristic, with average pricing increasing 1.8% in the final month despite the broader revenue contraction. Premium products like the Bora Centipede work stand ($203.25) and Steel Portacube miter saw workstation ($428.43) represented the brand's high-end offerings across channels, while core products maintained price points in the $85–$110 range.