GRIPS CUSTOMERS & RESEARCH PARTNERS
Powermate, a subsidiary of Generac Holdings Inc. (NYSE: GNRC), demonstrates heavy concentration in in-store retail channels with Home Depot commanding 66.4% of revenue share year-to-date, according to Gr818 Intelligence data from January through August 2026. The brand experienced notable headwinds during the analysis period, with revenue declining 9.4% overall and average prices decreasing 2.0% since the start of the year. Menards represents the second-largest channel at 26.5% revenue share, while Amazon and Lowe's combined account for just 7.1%, indicating a significant dependence on major home improvement retailers. Product pricing across the portfolio ranges from approximately $22.68 on average, with individual items spanning from under $30 for pneumatic tools to over $600 for portable generators.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Powermate on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Powermate.
BY REVENUE
Powermate sells 72% online and 28% offline. Online runs through 3 channels; offline through 1. Online share has moved from 67% in Apr to 71% in Aug.
Online
72%
28%
Offline
Online channels
72%
Offline channels
28%
BY REVIEW COUNT
Across 15K ratings on 4 channels, Powermate averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 15K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$629.15
Price
$42K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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