GRIPS CUSTOMERS & RESEARCH PARTNERS
SPEC OPS, owned by Best Made Designs, LLC, demonstrated steady in-store performance across major hardware retailers from January through August 2026, with revenue growing 3.4% over the period according to Grips Intelligence data. The brand maintained a nearly balanced presence between Amazon (35.5% revenue share) and Home Depot (35.0% share), while Lowe's accounted for 27.2% of revenue, indicating strong omnichannel retail penetration. Average product pricing held steady at $20.93, with prices declining 4.9% in the most recent month tracked but up 1.0% overall year-to-date. The product portfolio spans tape measures, pry bars, and hammers with pricing ranging from under $10 to over $150, reflecting both entry-level and premium positioning across the lineup. Overall revenue grew 2.7% in the final month measured, suggesting sustained market traction for the brand during the tracked period.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for SPEC OPS on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for SPEC OPS.
BY REVIEW COUNT
Across 397K ratings on 4 channels, SPEC OPS averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 397K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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