GRIPS CUSTOMERS & RESEARCH PARTNERS
Dasco Pro, owned by privately held Marshalltown Company, demonstrated modest overall growth of 1.1% across the January-August 2026 period, according to Grips Intelligence's in-store retail data tracking. The brand's in-store channel revenue is heavily concentrated at Ace Hardware, which commands 57.7% of sales, while Home Depot represents 33.6% and Lowe's accounts for 6.4%, with Amazon representing just 2.3%. Average product pricing held relatively stable at $14.58, with slight deflation of 1.5% over the period despite a 0.8% month-over-month increase in the most recent tracking window. Recent momentum showed promise, with month-over-month revenue growth of 11.8% in the final tracked period, suggesting improving consumer demand for the brand's tool portfolio.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Dasco Pro on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Dasco Pro.
BY REVENUE
Dasco Pro sells 43% online and 57% offline. Online runs through 3 channels; offline through 2.
Online
43%
57%
Offline
Online channels
43%
Offline channels
57%
BY REVIEW COUNT
Across 19K ratings on 4 channels, Dasco Pro averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 19K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
