GRIPS CUSTOMERS & RESEARCH PARTNERS
Amerelle, a brand of the privately held American Tack & Hardware, demonstrates strong in-store performance with year-to-date revenue growth of 13.9% across major home improvement retailers during the first eight months of 2026, according to Grips Intelligence. The brand maintains a dominant presence on Home Depot and Menards, which together account for 83.7% of tracked revenue share, with average product pricing holding steady at $6.05. Recent momentum is evident, with revenue climbing 5.1% in the most recent measured period while average prices increased 1.6% overall, indicating both volume growth and modest pricing strength. Amazon represents the brand's third-largest channel at 6.8% revenue share, positioning Amerelle competitively across the home improvement retail landscape.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 14% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Amerelle on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Amerelle.
BY REVENUE
Amerelle sells 55% online and 45% offline. Online runs through 3 channels; offline through 2.
Online
55%
45%
Offline
Online channels
55%
Offline channels
45%
BY REVIEW COUNT
Across 3.94M ratings on 5 channels, Amerelle averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 3.94M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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