GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Amerelle generated revenue across five major retailers — Home Depot, Menards, Amazon, Ace Hardware, and Lowe's — between January and May 2026. Home Depot led as Amerelle's top revenue channel with a 43.7% share, closely followed by Menards at 38.0%, together accounting for over 80% of the brand's total revenue. Amazon captured 9.5% of Amerelle's revenue share, while Ace Hardware and Lowe's contributed a combined 8.9%. The brand maintained an accessible average product price of $6.16 across all tracked retailers during this period. Notably, Amerelle experienced a 38.1% decline in revenue over the March to May 2026 period, alongside a 4.3% decrease in average price, signaling potential pricing pressure in its key retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 36% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Amerelle on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Amerelle.
BY REVENUE
Amerelle sells 56% online and 44% offline. Online runs through 3 channels; offline through 2.
Online
56%
44%
Offline
Online channels
56%
Offline channels
44%
BY REVIEW COUNT
Across 3.96M ratings on 5 channels, Amerelle averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 3.96M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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