GRIPS CUSTOMERS & RESEARCH PARTNERS
WAGO, a private, family-owned company based in Germany, generated in-store performance data from January through August 2026 showing heavy reliance on Amazon, which captured 77.8% of revenue share according to Grips Intelligence. The brand's average product price stands at $19.00, with prices increasing 4.5% overall during the tracked period, though recent months showed a modest 1.1% decline. Revenue declined 4.9% since the beginning of the data period, with Amazon substantially outpacing secondary channels including Menards (13.1%), Ace Hardware (6.6%), and Home Depot (1.7%). Product pricing across channels ranges from under $8 for entry-level connectors to over $38 for multi-conductor offerings, reflecting WAGO's diverse portfolio positioning.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for WAGO on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for WAGO.
BY REVENUE
WAGO sells 83% online and 17% offline. Online runs through 3 channels; offline through 2. Online share has moved from 7% in Apr to 88% in Aug.
Online
83%
17%
Offline
Online channels
83%
Offline channels
17%
BY REVIEW COUNT
Across 290K ratings on 5 channels, WAGO averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 290K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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