i-Socket

i-Socket Market Overview

i-Socket, owned by privately held DGC Products, Inc., derives the majority of its in-store revenue through Menards.com, which captured 62.7% of year-to-date sales compared to Lowe's.com's 36.9% share. According to Grips Intelligence data from January through August 2026, the brand's average product price stands at $49.20, though pricing has declined 4.1% over the tracked period. Overall revenue performance declined 5.1% since the beginning of the measurement window, with a particularly sharp 4.3% drop in the most recent month analyzed. The consistent pricing erosion and downward revenue trajectory across both major retail channels suggest mounting competitive pressure in the category during the first half of 2026.