GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, i-Socket generated the majority of its revenue through menards.com, which accounted for 80.3% of total revenue share between January and May 2026 across three tracked retailers. Lowes.com followed as the second-largest channel at 16.9%, while acehardware.com contributed a modest 2.8% of revenue share. The brand's average product price stood at $47.98, with pricing trending upward by 9.9% over the observed period. Despite the rising average price, i-Socket experienced an overall revenue decline of 14.7%, suggesting potential volume softness even as price points increased. This heavy concentration at a single retailer presents both a strength in channel partnership and a risk in terms of revenue diversification.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 10% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for i-Socket on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for i-Socket.
BY REVENUE
i-Socket sells 18% online and 82% offline. Online runs through 1 channel; offline through 2. Online share has moved from 0% in Jan to 46% in May.
Online
18%
82%
Offline
Online channels
18%
Offline channels
82%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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