GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Apex maintained an average product price of $62.40 across five major retailers tracked between January and May 2026. Amazon dominated as Apex's leading retail channel, capturing 39.0% of total revenue share, followed by Menards.com at 27.0% and Ace Hardware at 13.8%. Notably, the combined share of Home Depot (11.4%) and Lowe's (8.7%) accounted for roughly one-fifth of Apex's total revenue distribution. The brand's retail presence across these diverse home improvement and general merchandise platforms highlights a broad multi-channel strategy. This data, sourced from Grips Intelligence, underscores Apex's heavy reliance on Amazon as its primary revenue driver while maintaining meaningful distribution across key home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 13% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 30% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Apex on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Apex.
BY REVENUE
Apex sells 60% online and 40% offline. Online runs through 3 channels; offline through 2. Online share has moved from 9% in Jan to 86% in May.
Online
60%
40%
Offline
Online channels
60%
Offline channels
40%
BY REVIEW COUNT
Across 57K ratings on 5 channels, Apex averages 4.1★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.1
/ 5
From 57K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$72.20
Price
$40K
Revenue
$49.13
Price
$27K
Revenue
$68.98
Price
$4.97K
Revenue
$190.16
Price
$4.56K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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