GRIPS CUSTOMERS & RESEARCH PARTNERS
Archer, a privately owned meat snack brand, generated significant in-store revenue growth of 75.0% since the beginning of 2026, according to data from Grips Intelligence covering January through August 2026. The brand's average product price increased dramatically by 97.8% over the period, reaching $123.68, reflecting a strategic shift toward premium positioning. Home Depot dominates Archer's channel distribution with 83.7% of revenue share, while Amazon and Lowe's account for 13.4% and 2.9% respectively. Recent performance showed volatility, with a notable 40.8% revenue decline in the most recent tracked month alongside a 32.8% price decrease, suggesting potential market adjustments or promotional activity.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 42% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 38% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for ARCHER on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for ARCHER.
BY REVIEW COUNT
Across 8K ratings on 3 channels, ARCHER averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 8K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,790.98
Price
$98K
Revenue
$3,346.32
Price
$87K
Revenue
$3,828.86
Price
$50K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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